Tuesday, March 5, 2024
Tuesday, March 5, 2024
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Business Success Story: From Dough to Enterprise, the Rise of Vikesh Shah, Founder of 99 Pancakes


New Delhi: Vikesh Shah, founder of 99 Pancakes, embarked on his entrepreneurial journey at the age of 16 to support his family. Born in Mumbai, India, in 1979, Shah’s determination and hard work led him to undertake several business ventures in the food industry, eventually culminating in the establishment of 99 Pancakes.

Entrepreneurial journey

Shah’s foray into the food business began with a part-time job at a bakery after completing his twelfth grade. His early struggles and need to contribute to his family’s finances instilled in him a strong work ethic and drive to succeed. Later, he ventured into corporate catering and other food-related businesses, laying the foundation for his future endeavors.

Founding 99 pancakes

In 2017, Shah founded 99 Pancakes with an initial investment of Rs 9 lakh. The chain, known for its diverse range of pancake flavours, quickly gained popularity and expanded to 45 stores in 15 cities across India. The brand’s turnover reached Rs 13.5 crore, reflecting the remarkable success of Shah’s innovative venture.

Innovative approach and future plans

Shah’s commitment to innovation is evident in his recent creation of fruit shots, aimed at making fruits more attractive to consumers. Furthermore, he aims to maintain the constant quality of his products, as he plans to expand the chain to 100 stores. Shah’s dedication to maintaining product quality has led him to opt for a company-owned and operated model for the next phase of expansion, avoiding franchise assignments to ensure consistency across all outlets.

His success story serves as a testament to the potential for achievement through hard work and dedication in the business world.

The search results provided offered insights into Vikesh Shah’s business journey, his founding of 99 Pancakes and his innovative approach to business. The information was used to construct a comprehensive overview of Vikesh Shah’s success story, incorporating his family background, his business journey, and the future of 99 Pancakes.



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