New Delhi: In the realm of social media, a stylist’s unconventional experiment with bleached Ujala hair has sparked a frenzy of enthusiasm over the color issue. The viral video showcasing this unique technique has captivated audiences online, prompting a flurry of reactions from unexpected quarters including delivery apps Blinkit and Swiggy Instamart.
In a viral video shared by stylist Rahul Kalshetty, he explains that he conducted the experiment in response to public demand. He then proceeded to apply Ujala, a liquid fabric enhancer known for whitening clothes, onto a client’s bleached yellowish hair. (Also read: Zomato summoned for alleged ‘false practice’ of delivering food from ‘iconic’ restaurants)
Chromotherapy suggests that blue is the direct contrast to yellow and yellowish orange tones. Using blue can effectively counteract hair that appears too yellow or orange. However, using a liquid tissue enhancer for this purpose is unconventional and potentially dangerous. (Also read: SpiceJet plans to lay off 1,400 employees as cost-saving measure; details here)
Surprisingly, the unconventional method seemed to yield positive results. After the hair wash, Kalshetty’s client’s hair appeared noticeably whiter with hints of blue. However, Kalshetty did not address whether the use of Ujala had any impact on hair quality.
The video provoked vibrant reactions.
“That’s why we get so many requests for Ujala,” Blinkit commented, garnering more than 17,000 likes. Swiggy Instamart made a clever pun on ‘hair’, writing ‘Tujhse naraz nahi zindagi hairan hoon mai’, which received over 18,000 likes.
One individual commented: “One word: why?” Another commented: “Weirdly it looks pretty good.” A third person posted: “Who gave you a license?”
Before applying Ujala on her clients’ hair, Kalshetty first tried it on her own hair. Among his various experiments with neutralizers, the stylist mentioned that he and his team had previously used blue ballpoint ink on bleached hair.