Despite the crisis in the theatrical market and the decline in non-theatrical rights, the salaries of our heroes continue to increase.
Many heroes are now demanding remunerations exceeding Rs 25 million and reaching Rs 30 million. Balakrishna, Nani and Ravi Teja fall into this category.
Meanwhile, Nagarjuna, Nithiin, Sharwanand and Sai Dharam control more than 10 crores.
A-listers like Chiranjeevi, Mahesh Babu and Pawan are in the 60-crore-plus range, while Bunny and Prabhas have reached the 100-crore mark. At the lower end, actors like Allari Naresh and Sri Vishnu range between four and five crore.
Given this scenario, it seems that the hero Ram also recognizes that his remuneration could be higher. Ram’s career path has not been exceptional, with a considerable gap since his last hit.
After “iSmart Shankar”, he faced two flops. It is now on ‘Double iSmart’. Despite this, it seems that his remuneration quote for a new project is between Rs 20-25 million.
Recently, when a prominent producer sought to collaborate with a business director, Ram’s name came up in discussions. However, upon learning that the remuneration was over Rs 25 million, the producer opted for another hero.
The impact of the crisis on the non-theatrical market has not yet fully affected Tollywood. Most films scheduled for release in 2024 have already secured non-theater deals, mitigating potential problems.
Producers are now realizing that mid-budget films may no longer be sustainable. The trend is changing towards small cult films or towards investments in big budget productions.
Tollywood insiders predict that it won’t be long before this change fully manifests itself, resulting in the end of the careers of many mid-range heroes.