Monday, March 4, 2024
Monday, March 4, 2024
HomeFashionÁwet Expands NYFW Showroom with Black-Owned Designers

Áwet Expands NYFW Showroom with Black-Owned Designers


In its second year, Áwet New York will expand its NYFW showroom, which will include Black, Indigenous and People of Color designers, at its store at 57 Bond Street from Friday to February 13.

During this time, a curated group of Black, Indigenous and Women of Color brands across apparel, accessories and footwear will be showcased in the 2,100-square-foot space. Brands include Áwet New York, founded by Awet Woldegebriel, a refugee from Eritrea, and which focuses on crafts and community. The men’s and women’s collections feature luxury essentials.

Awet Woldegebriel

Rachel Kuzma, courtesy of Awet.

The other brands are Esenshel, a classic American hat brand reinvented and adapted for the 21st century; Shekudo, under the creative direction of Akudo (Amy) Iheakanwa, which offers footwear and accessories and produces in Lagos, and Dur Doux, a fashion brand by mother-daughter duo Majla and Cynthia Burt, who design ready-to-wear. collections, drawing inspiration from her coastal upbringing in Florida.

In addition to these four brands headlining the showroom, other brands will host in-store pop-ups throughout the week.

During Black History Month, Áwet’s goal is to do its part to offer designers the opportunity to focus on their creativity, art and fashion. The company believes that having a space where brands can meet with buyers and boutiques will have an impact on their businesses. This latest event comes after an ongoing effort to uplift the Black community, including last year’s showroom event for Black-owned brands, hosting a dinner celebrating 17 more Black designers in 2022, and partnering with Kenneth Cole to host a holiday pop-up featuring 10 Black-owned small businesses on the Bowery in 2021.

Woldengbriel opened Áwet’s first flagship at 57 Bond Street called Livewear in September, with an evolving roster of luxury designers of color, the first of its kind in New York City as a permanent fixture in the neighborhood.



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