Tommy Hilfiger, owned by PVH Corp., welcomes 10 next-generation artists and tastemakers as the new brand ambassadors to the “Tommy Family.”
TikTok creators Noah Beck and Sabrina Quesada; models Jasmine Tookes and Lyndsey Vrckovnik; actors Sophia Hublitz and Mason Gooding; actress and musician Justine Skye; journalist and former Miss United States Elle Smith; writer and content creator Orion Carloto, and rising fashion star and model Grier Henchy (daughter of Brooke Shields) will bring their contemporary perspectives to the brand’s red, white and blue DNA.
“I have always found great inspiration in collaborating with pop culture stars to define the future,” said Tommy Hilfiger. “These extraordinary young people are future American icons and we are very happy to welcome them to our family. “I can’t wait to see each of their unique energies as we endlessly reinterpret the meaning of classic American style.”
The news builds on Hilfiger’s legacy of partnering with stars from the worlds of fashion, art, music, entertainment and sports.
All of the brand’s newest ambassadors have been confirmed to attend Hilfiger’s fall 2024 show, “A New York Moment,” on Friday night, dressed in the brand’s latest spring collection.
Madelyn Cline and Madison Bailey also recently became Hilfiger brand ambassadors.