The result is an It bag chimera. One with the curves of the Hourglass, the handles of the Luggage, the asymmetry of the Saddle and the flap of the Birkin. It comes in leather with twill lining and a detachable shoulder strap and will be available in limited quantities on the MSCHF website in black, baby pink, Yves Klein blue or tangerine. The price? $650.
MSCHF is not concerned, Mr. Whaley said, that Hermès or Dior disagrees with the GSCTB. “As an object, it’s a commentary on a process,” said John Belcaster, in-house counsel for MSCHF (they get sued frequently). “And if also interpreted as a commentary on other objects, Goldsmith v. Warhol provides space, since our bag is a complementary work, not a substitute,” he added, referring to a recent copyright case heard before the Court Supreme.
MSCHF’s partner factories are less optimistic, which is why they are not identified except by country, an omission that somewhat undermines the goal of moving up the links in the supply chain.
The GSCTB is the third bag MSCHF has created, following the 2022 Texas Made in Italy bag and the 2023 Microscopic bag, a tiny version of the Louis Vuitton OnTheGo style. Along with sneakers, the wearable device that shot MSCHF to notoriety when it created Jesus Shoes (Nike Air Max sneakers with holy water on the sole) and Satan Shoes (similar, but with a drop of blood inside), accessories have become a growing area. your practice. The irony is that the more MSCHF satirizes consumer culture, the more consumable its work becomes. Last season, her Big Red Boots went viral during fashion week.
In any case, and as expected, the bags and shoes have further awakened MSCHF’s interest in fashion, which is now experimenting with ready-to-wear. Fashion is paying attention. Around the day the GSCTB goes on sale, February 21, Whaley will be in Milan. He has a meeting with some big brand executives about a possible collaboration.