One person’s most damaging pattern is another person’s Ichimatsu, with all that that implies in a post. Mugen Train world.
Louis Vuitton It is very popular in Japan. I see the brand’s iconic checkerboard, or “damier,” to use its French name, much more often in Tokyo than in Los Angeles, and Osaka and Tokyo are the locations of the world’s first Louis Vuitton cafes.
All of this is to say that Japanese fashion fans would normally be quite excited about the launch of a new Vuitton line, as the company’s name is conversationally condensed in Japan. But while most of the world will see the brightly hued Damier Pop Canvas collection as Louis Vuitton’s “colorful reinterpretation” of the traditional motif, for many people in Japan the first connection that comes to mind is not the manufacturer of French bags, but to a shonen anime/manga series.
For anyone who has followed the anime and manga over the past few years, that bag immediately screams “Murderer of demons!”since it coincides almost exactly with the cape worn by the protagonist of the series, Tanjiro Kamado.
Actually, even people in Japan who haven’t followed otaku trends will probably make that connection. He Demon Slayer: Mugen Train The theatrical anime, which premiered in 2020, became the highest-grossing film of all time in Japan, earning it a level of stature and mainstream pop culture recognition that goes far beyond the hardcore fan community. from the anime.
To further solidify the mental connection, in addition to the Damier Pop Canvas Christopher MM backpack shown above, the line also includes a Chess Messenger model. The Chess Messenger comes in a variety of colors and In the Louis Vuitton promotional image, the green Tanjiro model is placed next to a canary yellow model, which matches the color of the image of Tanjiro’s childhood friend and member of the Demon Slayer Corps, Zenitsu Agatsuma..
There is also a green Tanjiro Speedy Bandouliere 18 bag.
It’s worth noting that there is a slight difference between the green and black of Tanjiro’s suit and the dark green and brown of the Louis Vuitton bags. Still, there is no doubt that many Japanese will confuse this with a Murderer of demons bag, judging by the Japanese reactions on Twitter that have included:
“I can’t see this as anything other than Demon Slayer.”
“Louis Vuitton unknowingly released a collaboration with Demon Slayer”.
“I totally thought this was a collaboration between Louis Vuitton and Demon Slayer… but it turns out it’s not.”
“Are these meant to be oshi bags for Demon Slayer otaku to carry? Wait… there are designers at Louis Vuitton who are Demon Slayer Otaku?
“If I dropped a bunch of cash on a Vuitton just for someone to say ‘Oh hey, Demon Slayer bag, huh?’ “I think I would like to die.”
“I never thought I’d see the day when Louis Vuitton released knockoff Demon Slayer bags.”
“Louis Vuitton is going after that Demon Slayer fanbase, huh?”
“The Hashira training arc part of the Demon Slayer anime adaptation is coming soon, so maybe they’re planning to take advantage of the rumor?”
Regarding that comment about a lot of cash, while these bags may look like anime products, they are priced like the Louis Vuitton bags they actually are.. The Christopher MM Backpack will set Japanese buyers back 532,000 yen ($3,670), the Chess Messenger 408,100 yen and the Speedy Bandouliere 18 390,500 yen.
In all fairness, Murderer of demons did not invent or introduce the checkerboard clothing motif to Japan, as it was already popularized here in the 18th century by kabuki actor Sanogawa Ichimatsu, earning it the name “Ichimatsu pattern.” Still, especially with that shade of green, it has become intensely associated with Tanjiro and the series he stars in in contemporary Japanese society, so the green and yellow Damier Pop Canvas pieces could be a difficult sell in Japan, since even Otaku don’t usually waste the prices Louis Vuitton asks for.
Fountain: Public relations times through World Water Day through Hachima Kiko, Twitter
Image above courtesy Marcus Lai (Twitter/@MarcusLai)
Embed images: PR Times, SoraNews24
● Do you want to know the latest articles from SoraNews24 as soon as they are published? Follow us on Facebook and Twitter!