Rebecca Taylor, under new owners The Ramani Group, has big plans up her sleeve.
The contemporary women’s clothing brand, which Vince Holding Corp. sold to The Ramani Group in December 2022, has been quietly building a team and getting the business off the ground under the direction of Devyani Ramani, chief operating officer of The Ramani Group.
Next week, Rebecca Taylor will move into a four-story, 6,500-square-foot townhouse in Tribeca that will be divided between retail and exhibition space, offices and design.
The brand will debut the fall 2024 collection at major stores like Saks Fifth Avenue and Neiman Marcus on the show floor for the first time under new management. Plans are underway to open a Rebecca Taylor flagship at that location in June.
The Ramani Group was founded over a decade ago by Ramani and her husband Deepak Ramani, CEO. The company, located in the Garment District, makes private labels for stores such as Nordstrom, Macy’s and TJX Cos. and has an authorized division.
“I am and was a fan of Rebecca Taylor herself and the brand. When I saw this (opportunity to buy the brand) arise, my husband and I thought it was a great way to diversify our own portfolio and enter the contemporary market,” Ramani said in an interview on Wednesday. Rebecca Taylor, who left the brand in 2019, is not involved in the new company. Vince had discontinued the business in September 2022.
The brand’s comeback began online, with Ramani selling the line on her website, before going out to major retailers.
“We immediately started creating collections for our DTC website, which was how we focused on the end consumer. “This will be the first collection to be shown in our new location in Tribeca,” said Ramani.
For fall 2024, the company offers soft knits, blouses, knitwear and sweaters, pants, structured vests, jackets and outerwear. “Tops and soft wear are the two main categories with some classic pants and some jackets and outerwear,” Ramani said. Prices range from $195 to $1,250. The fall collection has 75 stocking units, is made in China, with fabrics sourced from Italy and Turkey, and is designed by an in-house team.
Ramani declined to disclose the purchase price of Taylor’s business or give sales projections for this year.
The collection explores “femininity and romanticism in a more adult way,” Ramani said. “A lot of the brands I’ve seen in our price range are pretty basic or too focused on shabby chic, resort-oriented aesthetics. “I think there is an opportunity for a traditional brand to produce beautiful categories, capture a multi-generational consumer and serve retailers as a year-round source.”
She called the collection Rebecca Taylor feminine and multifunctional, and it contains pieces that the customer can wear to the office, to dinner and on weekends.
So far, the brand has performed well online. “We saw that the tailored suits were going very well for us, the lace pieces were going well for us, as well as our bubble top made of a technical fabric and poplin, which has been our number one silhouette,” said Ramani.
Ramani sees home and accessories as great opportunities for the future. “She loves our prints and that’s something we can learn from and incorporate into other categories. I think the brand has done some collaborations in the past and loves some of our fringe bags and some of the hats we’ve made,” she said.
There are plans to launch denim in spring 2025. “It’s not necessarily five-pocket denim. We are in the middle of making beautiful washed panels. “Everything in our product has an element of detail and an element of surprise,” he said.
Ramani said the brand has a very loyal customer.
“This woman wants to dress up but she’s not that dressed up. She wants a little femininity and uniqueness, but she doesn’t want it to be a scandal. She wants to feel like she can move in her clothes. That’s why I think about the center. “They are all well dressed, but there is a beautiful ease and elegance in the way they wear their clothes,” Ramani said.