Supreme fans have a lot to look forward to in 2024 if the brand’s biggest obsessives can be trusted (and they usually can be). To commemorate Supreme’s 30th anniversary, Supreme and Maison Margiela are reportedly calling it quits on a collaboration, and honestly, it’s about time.
Supreme hasn’t even released a first look at its Spring/Summer 2024 collection and a handful of collaborations are already rumored.
But Margiela? That’s something to get excited about.
Mockups for the rumored Supreme x Margiela collaboration include hoodies, jackets, sunglasses, skateboards, and even a co-branded perfume with Box Logo. They are all, again, mere mock-ups, but they seem quite appropriate.
It’s worth noting that, if legit, Supreme’s collaboration with Margiela is more likely to include the MM6 sublabel, which previously collaborated with The North Face (like Supreme, TNF is owned by VF Corp) and has a continued partnership with Salomon.
MM6 has recently focused on major expansion, regularly hitting the runways in Paris and even debuting genderless menswear and wearables just a few years ago.
With Margiela’s refined production, MM6 seems like a better candidate for a supreme collaboration.
Other alleged 2024 Supreme collaborations include not one, but three Nike sneakers: one is an Air Force 1 with red accents, another is a white and light blue Air Darwin that is now available online, and apparently there’s also a small solid Nike boot in camouflage.
There are also possible collaborations with the Muppets, artist Futura, and even a Tetris mini game, all centered around Supreme’s box logo. In early February, there was even talk of a collaboration between Metal Gear Solid and Supreme. None of this is confirmed yet, of course.
Margiela wouldn’t be the first luxury fashion brand Supreme has collaborated with, of course, but it feels like the most obvious partner left on the table besides, perhaps, Vivienne Westwood.
Additionally, Margiela is one of the few fashion provocateurs not linked to the New York streetwear pioneer; remember that Supreme’s previous collaborators include COMME des GARCONS, Junya Watanabe, Yohji Yamamoto, and even Mr. Enfants Terrible himself, Jean Paul Gaultier.
Of course, Supreme has some real luxury collaboration skills. Its partnerships with Burberry, Pucci and, yes, Louis Vuitton have established Supreme as the brand that can do it all.
A Margiela collaboration would really strengthen the argument that Supreme is truly back after a solid Fall/Winter 2023 collection. And really, it’s about time.