Tuesday, March 5, 2024
Tuesday, March 5, 2024
HomeFashionTommy Hilfiger returns to the runway with a love letter to New...

Tommy Hilfiger returns to the runway with a love letter to New York City


Every season, we break down everything you need to know about the new collections from our franchise, The Fashion Week Cheat Sheet. After speaking to designers about their inspiration, their star pieces, the faces on the catwalk and the names in the front row, we present your complete guide to autumn/winter 2024.


It was a big return to the runway for Tommy Hilfiger, who hasn’t walked the show since September 2022, and he came back with a bang, unofficially kicking off fashion month with a big celebration of New York City, a preppy collection, and a very starry. row.

Titled ‘New York Moment’, Fall/Winter 2024 was a nostalgia-filled collection from the classic American designer, who wanted to celebrate the many years he has spent in New York and the special energy the city possesses. It was a fun-filled show with many Tommy signatures and some highly coveted pieces, proving that comfort and elegance can go hand in hand.

“I love the idea of ​​bundling almost 50 years of my adult life that I’ve been coming to the city (and everything I’ve loved about it) into one New York moment,” he told us.

Below, find out everything you need to know about the collection.

LAUNCH METRICS HIGHLIGHTS

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LAUNCH METRICS HIGHLIGHTS

Theme and inspiration

Tommy Hilfiger’s fall/winter 2024 collection was an ode to New York City. The designer – who was returning to the capital after a few seasons off – wanted to pay tribute to what he called “a lifetime of memories” in the Big Apple, creating “the perfect New York Moment.”

“The collection is inspired by New York, the home of Classic American Cool, channeling the city’s unique style and reinterpreting it with a distinctly Tommy twist,” he explained. “It’s the spirit of preparation, modernized through a New York lens.”

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LAUNCH METRICS HIGHLIGHTS

tommy hilfiger aw24

LAUNCH METRICS HIGHLIGHTS

His signature grooming was everywhere – we saw rugby jerseys with pleated skirts, baseball caps with shirts and ties, varsity jackets, hoodies and tweeds – but the style seemed sleek and polished. “It’s uptown with a downtown, elegant and avant-garde spirit, a one-night tribute to the New York lifestyle,” he explained.

In the show notes, the brand went on to say that this season’s silhouette was drawn from a period when Hilfiger relaxed the codes of American grooming by playing with wider pant legs, relaxed button-downs and boxy outerwear. “It’s Tommy’s Americana style brought to life in shades of red, white and blue that infuse modernity into the brand’s iconic DNA.”

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LAUNCH METRICS HIGHLIGHTS

tommy hilfiger aw24

LAUNCH METRICS HIGHLIGHTS

Setting

When it came time to find a location for the exhibition, Hilfiger wanted it to be a true experience. He decided to take over the Oyster Bar in Grand Central Terminal, where there were splashes of the brand’s signature red, white and blue throughout, while guests enjoyed music by Questlove and Jon Batiste and sipped martinis.

tommy hilfiger show

Nina Westervelt//fake images

hero pieces

With the polo about to make a comeback, there were more than a few in this collection that we could see flying off the shelves, and we loved Hilfiger’s take on the pleated skirt, worn at the waist and paired with knee-high boots. . And the many, many baseball caps will certainly be a hit.

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LAUNCH METRICS HIGHLIGHTS

tommy hilfiger aw24

LAUNCH METRICS HIGHLIGHTS

Who was there?

The latest Tommy Hilfiger ambassador and woman of the moment, Sofia Richie Grainge, sat in the front row with her husband Elliot Grainge. They were joined by the likes of Damson Idris, Sonam Kapoor, Kelly Rutherford, Becky G, Mia Regan and Jasmine Tookes, while Paloma Elsesser walked the runway.

Tommy Hilfiger

Dimitrios Kambouris//fake images

Catch up on more highlights from New York Fashion Week here, including more from the front row.



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